benefits of paid advertising

Growth in audience size

Increase in brand awareness and recognition, and improved brand loyalty from existing audiences and customers

Increasing inbound website traffic

Increasing conversions

targeting audiences

There are a number of powerful targeting options available among the different types of Paid Advertising platforms based on information that consumers freely share with digital platforms (such as age and interests), behavioural data and location based data.

Businesses can also specifically target people who may have been in contact with them previously, by using Remarketing campaigns. Ultimately, the aim is to increase inbound traffic to your website from relevant audience groups, leading to an increase in conversions.

strategic overview

Businesses shouldn’t rely on Paid Advertising alone to drive their growth online. Businesses tend to use Paid Advertising as part of an overall digital marketing strategy.

Paid Ads should be used tactically in line with strategic marketing aims; for example as part of a brand awareness campaign; to support seasonal business needs; to increase online sales.

Paid Advertising is a great way of amplifying any ‘organic’ online marketing you should already be doing, such as SEO or social media activity